Shotcode. Yet-another-who-cares-nobody-wants-them barcode scam, errr, scheme for cell phones.
I make a proprietary barcode. I stick my barcode somewhere you're going to see it. You take a picture of my barcode with your cellphone. Your cell phone calls or emails or interweb dot orgs my barcode to my server. Wonderful things happen to you but more importantly I make money.
Who fucking cares?