Microsoft Really Really Really Wants You to Use Their Tags. Really.

And they're partnering up all over the place to help you do just that.

What you really need is a (proprietary Microsoft) tag that's reliant on (proprietary Microsoft) servers to deliver you content (that's been logged by Microsoft but they probably most likely won't use for anything like intrusive marketing right because why?). And hey, pretty colors!

Never mind QR codes- you know, the free open-source barcode that's already in global use. Who needs open source? Piffle.