Online Retailer Gets QR Codes Really Right

Fashion retailer Bluefly and Bravo have teamed up to create a commercial QR experience that's both useful and savvy.



45-second commercials running on the cable network feature QR codes along the bottom of the screen that when scanned with a cellphone bring up online extras, full-length video and special Bluefly discounts.



This is how QR should be done!

via the New York Times