Barcodes, even Michael Crichton gets it

I see Michael Crichton's new book Next features a big barcode on the cover. Further proof that barcodes have mainstreamed into our collective visual vocabulary.

I dunno know what the book is about. Don't care. Probably won't read it. But it has a barcode on the cover. That's what's important. It's further proof that my white paper is on the mark.

Told you so...