Monday, September 27, 2010

Online Retailer Gets QR Codes Really Right

Fashion retailer Bluefly and Bravo have teamed up to create a commercial QR experience that's both useful and savvy.

45-second commercials running on the cable network feature QR codes along the bottom of the screen that when scanned with a cellphone bring up online extras, full-length video and special Bluefly discounts.

This is how QR should be done!

via the New York Times

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